Bii, M., Langat, L. et Sang, H. (2019) Effects of Branding and Consumer Choice of Bottled Water: A Survey Study of Institutional Consumers, East African Journal of Business and Economics, 1(1), p. 33-45. Disponible sur: https://www.journals.eanso.org/index.php/eajbe/article/view/44 (Consulté le: 26août2025).